Let’s approach this issue with a dose of realism. It’s undeniable that companies need to protect themselves from potential abuse of their networks and data plans. However, the question arises – can these plans truly be called ‘unlimited’ if they come with restrictions based on the amount of data used or apply to a selected group of people? Should the term ‘unlimited’ be protected or regulated to prevent misuse?

With the advent of eSIMs and their growing popularity, we’re witnessing an escalating trend where both international and local eSIM providers are offering ‘unlimited’ eSIM plans. However, the actual details of these plans are often tucked away in the terms & conditions or the fair usage policy, if they’re mentioned at all. This practice makes a fair and transparent comparison extremely difficult for customers.

So, who bears the responsibility in this scenario? Perhaps the onus is on us, the customers, to demand straightforward answers from the companies before purchasing an eSIM plan. However, it’s equally important for the industry as a whole to strive for greater transparency and honesty in their marketing practices.

In the end, it’s a balancing act. While providers have a right to protect their networks, customers also have a right to clear and accurate information about the services they’re paying for. Achieving this balance will not only foster trust between providers and customers but also contribute to a healthier and more customer-friendly industry.